Elias's Picks
Bamboo that feels like a dream and Quilts made to snuggle! Your little one will be snoozing in no time!!
Rock out in the coolest daywear 🤘🏼
Summertime just got a whole lot cooler! ☀️
The perfect summer fits to keep your kiddo cool & stylish!
HOW TO WEAR IT
shop by print
The Undercover Collection
Bamboo Bibs, Boxer Briefs + More. Our Bestselling Bibs are Finally Back; Along With New Must-Haves.
The Rolling Stone Collection
Turn Up the Volume: Overalls with Attitude and Graphic Tees That Let Your Little One’s Style Do the Talking.
In Rebels We Trust Collection
Bamboo Tanks and Bubble Rompers Have Landed — Lightweight, Hypoallergenic, and Thermoregulating for Heatwave-Ready Comfort.
Shop By Product Type
From everyday staples to standout pieces. Browse your favorites by category.
- Tops
- Bottoms
- Sleepwear
- Headwear
MEET THE FOUNDERS
WIFE. BOY MOM. FOUNDER.
Rebel Bro was born out of a simple truth: our kids aren’t average — so why should their clothes be?
As a boy mom, I was tired of choosing between soft and stylish, safe and bold, functional and fun. So I created Rebel Bro: a brand built for wild-hearted kids and the parents who raise them to stand out, speak up, and stay true to who they are. We design every piece with comfort, attitude, and quality in mind—because clothes should keep up with the chaos and turn heads doing it.
This isn’t fast fashion. This is gear for growing up unapologetically.Thank you for being here and being apart of our story. You’re officially one of us now.
—Ashley, Founder of Rebel Bro
The Rebel Bro Outlet
Big style. Even bigger savings [for limited time!]
Our commitment
Rebel bro is Not your average toddler brand. Rebel Bro was built for the kids who don’t do ordinary — and the parents who refuse to settle. We’re here to flip the script on toddler style. Creating gear that’s as bold, functional, and unapologetic as the little rebels wearing it. Welcome to the rebellion.
— Ashley + Ross, Founders of Rebel Bro
Follow us
@rebelbro
BOY MOM APPROVED
Loved by 55,000+ Moms (and counting!)
Easy 30-DAY Returns + Exchanges
Didn't fit? Let's fix that!
Sensory-Friendly + Non-toxic (Always!)
Oeko-Tex Standard 100 Non-Toxic Certified