This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

Introducing REBEL BABE® : FOR THE BABES.

The HI-VIS Swimwear Collection. SHOP NOW!

Free Shipping On Orders $99+ (US ONLY)

Dollar Deals are Live! $10 / $15 / $20 / $25

Shop Now - Pay Later With ShopPay

Shop our new arrivals:

Organic Ribbed Set in Jagger

Cart 0

Congratulations! Your order qualifies for free shipping You are $99 away from free shipping.
Sorry, looks like we don't have enough of this product.

Products
Pair with
Subtotal Free
Shipping, taxes, and discount codes are calculated at checkout
  • American Express
  • Apple Pay
  • Diners Club
  • Discover
  • Google Pay
  • JCB
  • Maestro
  • Mastercard
  • PayPal
  • Shop Pay
  • Union Pay
  • Visa

Your Cart is Empty

HOME
SHOP REBEL BRO®
SHOP REBEL BABE®
WAREHOUSE SALE DOLLAR DEALS
REWARDS
MEET THE FOUNDERS
HELP CENTER
WHOLESALE

Welcome to Rebel babe®

A little rebellious + a lot iconic.

Shop the full collection
REBEL BABE® Swimwear
REBEL BABE® Footwear
REBEL BABE® SLEEPWEAR
REBEL BABE® DAYWEAR
REBEL BABE® Nursery
SHOP OUTLET

NEW ARRIVALS

shop collection

Rebel Babe® Swimwear

  • Two Piece
  • One Piece
  • WOMENS
  • Water Shoes
  • Swim Vests
SHOP ALL
 

UPF50+ Retro Skirted Bikini Two Piece Swimsuit in Bubble Gum Leopard

$44.00
 

UPF50+ Retro Skirted Bikini Two Piece Swimsuit in Palm Paradise

$44.00
 

UPF50+ Retro Skirted Bikini Two Piece Swimsuit in Bubble Gum Checkered

$44.00
 

UPF50+ Retro Skirted Bikini Two Piece Swimsuit in Neon Electric Lime x Jagger

$44.00
 

UPF50+ Cropped Two Piece Swimsuit in Venice

$44.00
 

UPF50+ Cropped Two Piece Swimsuit in Ava (Leopard)

$44.00
 

UPF50+ Cropped Two Piece Swimsuit in Neon Electric Lime x Jagger

$44.00
 

UPF50+ Cropped Two Piece Swimsuit in Neon Electric Lime + Black Checkered

$44.00
 

UPF50+ Cropped Two Piece Swimsuit in Bubble Gum Checkered

$44.00
 

UPF50+ Cropped Two Piece Swimsuit in Morocco

$44.00
 

UPF50+ Cropped Two Piece Swimsuit in Jagger

$44.00
SHOP ALL
 

UPF50+ Girls Bow-Back One Piece Swimsuit in Palm Paradise

$42.00
 

UPF50+ Girls Bow-Back One Piece Swimsuit in Bubble Gum Checkered

$42.00
 

UPF50+ Girls Bow-Back One Piece Swimsuit in Bubble Gum Leopard

$42.00
 

UPF50+ Girls Bow-Back One Piece Swimsuit in Neon Electric Lime x Jagger

$42.00
 

UPF50+ Girls One Piece Swimsuit in Neon Electric Lime x Jagger

$42.00
 

UPF50+ Girls One Piece Swimsuit in Jagger

$42.00
 

UPF50+ Girls One Piece Swimsuit in Bubble Gum Checkered

$42.00
 

UPF50+ Girls One Piece Swimsuit in Morocco

$42.00
 

UPF50+ Girls One Piece Swimsuit in Ava (Leopard)

$42.00
 

UPF50+ Girls One Piece Swimsuit in Neon Electric Lime + Black Checkered

$42.00
 

UPF50+ Girls One Piece Swimsuit in Venice

$42.00
SHOP ALL
 

UPF50+ Women's One Piece Swimsuit in Bubble Gum Checkered

$72.00
 

UPF50+ Women's One Piece Swimsuit in Morocco

$72.00
 

UPF50+ Women's One Piece Swimsuit in Palm Paradise

$72.00
SHOP ALL
 

Deluxe Water Shoe in Venice

$42.00
 

Deluxe Water Shoe in Neon Electric Lime x Jagger

$42.00
 

Deluxe Water Shoe in Bubble Gum Checkered

$42.00
SHOP ALL
 

Neoprene Swim Vest in Neon Electric Lime x Jagger

$49.00
 

Neoprene Swim Vest in Neon Electric Lime + Black Checkered

$49.00
 
 Sale

Neoprene Swim Vest in Venice

$38.00 $49.00
 

Neoprene Swim Vest in Bubble Gum Checkered

$49.00
 

Neoprene Swim Vest in Ava (Leopard)

$49.00
 
 Sale

Neoprene Swim Vest in 1776

$38.00 $49.00
 

Neoprene Swim Vest with Head Support in Fast Lane (Wavy Checkered)

$59.00
 

Neoprene Swim Vest with Head Support in Jagger

$59.00
 

Neoprene Swim Vest with Head Support in Neon Electric Lime + Black Checkered

$59.00
 

Neoprene Swim Vest in Black

$46.00
 
Neoprene Kids Arm Float in Jagger - Rebel Bro

Neoprene Swim Vest in Jagger

$49.00
Slide image

SHOP SLEEPWEAR

  • SLEEPERS
  • SETS
  • WOMEN'S
  • BOWS
  • NURSERY
SHOP ALL
 

Ruffled Bamboo Zippy Sleeper in Bubble Gum Checkered

$38.00
 

Ruffled Bamboo Zippy Sleeper in Lana (Bows)

$38.00
 

Ruffled Bamboo Zippy Sleeper in Ava (Leopard)

$38.00
 

Ruffled Bamboo Zippy Sleeper in Salt + Sand Checkered

$38.00
 

Ruffled Bamboo Zippy Sleeper in Venice

$38.00
SHOP ALL
 

Bamboo Two Piece Set in Lana (Bows)

$39.00
 

Bamboo Two Piece Set in Bubble Gum Checkered

$39.00
 

Bamboo Two Piece Set in Ava (Leopard)

$39.00
 

Bamboo Two Piece Set in Salt + Sand Checkered

$39.00
SHOP Now
 

Women’s Bamboo Two Piece Set in Bubble Gum Checkered

$72.00
 
 Sold Out

Women’s Bamboo Two Piece Set in Lana (Bows)

$72.00
 

Women’s Bamboo Two Piece Set in Ava (Leopard)

$72.00
SHOP ALL
 

Bamboo Bow in Venice

$16.00
 

Bamboo Bow in Salt + Sand Checkered

$16.00
 

Bamboo Bow in Ava (Leopard)

$16.00
 

Bamboo Bow in Bubble Gum Checkered

$16.00
 

Bamboo Bow in Lana (Bows)

$16.00
SHOP ALL
 
 Sold Out

Organic Muslin Quilt in Bubble Gum Checkered x Bubble Gum Leopard

$59.00
 

Bamboo Crib Sheet in Bubble Gum Checkered

$46.00
 
 Sold Out

Organic Muslin Quilt in Ava (Leopard) x Black + Taupe Checkered

$59.00
 

Bamboo Crib Sheet in Ava (Leopard)

$46.00
 

Bamboo Crib Sheet in Lana (Bows)

$46.00
 

Organic Muslin Quilt in Lana (Bows) x Venice

$59.00

SHOP BY STYLE

  • Daywear Sets
  • Joggers
  • Overall Dress
  • Girls Overalls
  • Footwear
SHOP ALL
 

Bummie Two Piece Set in Bubble Gum Checkered

$38.00
 

Biker Two Piece Set in Bubble Gum Checkered

$39.00
 

Bummie Two Piece Set in Ava (Leopard)

$38.00
 

Biker Two Piece Set in Ava (Leopard)

$39.00
 

Biker Two Piece Set in Salt + Sand Checkered

$39.00
 

Bummie Two Piece Set in Salt + Sand Checkered

$38.00
SHOP ALL
 

Basic Jogger in Black

$32.00
 

Basic Jogger in Ava (Leopard)

$32.00
 

Basic Jogger in Bubble Gum Checkered

$32.00
 

Basic Jogger in Americana Red + Black Checkered

$32.00
 

Basic Jogger in Caliente

$32.00
SHOP ALL
 

Overall Dress in Bubble Gum Checkered

$48.00
 

Overall Dress in Ava (Leopard)

$48.00
 

Overall Dress in Salt + Sand Checkered

$48.00
 

Overall Dress in Venice Corduroy

$48.00
SHOP Now
 

Overalls in Bubble Gum Checkered

$54.00
 

Overalls in Salt + Sand Checkered

$54.00
 

Overalls in Ava (Leopard)

$54.00
SHOP ALL
 

Classic Midi Rain Boot in Ava (Leopard)

$48.00

Shop the look

 

Women's Overall in Ava (Leopard)

$79.00
 

Pullover Windbreaker in Ava (Leopard)

$48.00
 

Classic Midi Rain Boot in Ava (Leopard)

$48.00
 

Overalls in Ava (Leopard)

$54.00
 

Overall Dress in Ava (Leopard)

$48.00

MEET THE FOUNDERS

WIFE. MOM. FOUNDER.

REBEL BABE® was born from a simple truth: girls aren’t meant to blend in — they’re meant to stand out.

As a mom, I wanted clothes that felt just as bold, fun, and unapologetic as the girls wearing them. Not overly sweet. Not overly serious. Just confident, playful, and full of personality.

So I created REBEL BABE® — a brand for the girls who lead, laugh loud, and do things their own way.

Every piece is designed with comfort, attitude, and quality in mind, because girls deserve clothes that can keep up with their energy, their imagination, and their confidence.

This isn’t just daywear. This is the cool girls club. A little rebellious. A lot iconic. And always all pink everything.

Because in this world… babes do it better.

Thank you for being here and being part of our story.
You’re officially one of us now.

—Ashley, Founder of REBEL BABE®

Meet The Founders