We have two little wild boys; Callen, 3 and Enzo, 1. And two (equally wild) Great Danes.

Rebel Bro was born from the urge of wanting better basics, neutral everyday staples and bolder style options for my kids that just didn’t seem to exist. We spent years walking down the aisles of big box stores and noticing something that was so frustrating:

1) Why do we accept the quality standards big box stories offer?

2) Why did the girl aisle always seem to have more options, more colors, more creativity?

Meanwhile, the boy aisle was always more limited, predictable, packed with Dino’s and sharks, and… well, just sucked. And the quality across the board never holds up past the first wash.

That frustration sparked the idea for Rebel Bro. A place where quality and style collide. A place that wasn’t afraid to break the mold, offer bold choices, and let you express your individuality without being boxed in by the old stereotypes mainstream big box stores seam to cling to for the boy's clothing market.

Rebel Bro isn’t about following trends or fitting in—it’s about carving out your own path, being unapologetically yourself, and finding products that speak to you.

We’re beyond grateful for the community we’ve built. But the mission is still the same: to create a brand that empowers you to live authentically, break boundaries, and never settle for less.

So, thank you for being here, supporting our small business and becoming a part of this movement. Here’s to your little boy being the coolest in the room - guaranteed.

STAY BOLD
Ashley & Ross
Co-Founders of Rebel Bro